Blog

I am often asked – as part of my role as Senior Tutor for the various marketing courses offered by Home Learning College – how marketing qualifications are viewed within the profession. More than anything else, I am asked about the value of a qualification from the Chartered Institute of Marketing (CIM). What is the value of studying a CIM qualification? And what is the true value of CIM to the marketing profession? I will try to answer both these questions here.

There are many reasons why people enter Human Resources, it is an exciting, varied profession in which ‘people’ people thrive. With opportunities to influence all aspects of an organisation and tackle a range of key business issues, HR covers a range of activities but fundamentally it’s about generating performance through people and promoting sustainable performance.

As another class of executives enrolled on the ADBL Executive Diploma in Digital Business draws nearer to graduation, we take the opportunity to collate some of the feedback we’ve received from graduates on the course. Read on to find out what these digital business leaders think of the course, and how it has helped them exceed both personal and professional goals.

What are the key digital challenges facing financial services in 2016? In this video interview, Tim Kirk, highly-experienced financial services professional and an enrollee on the Executive Diploma in Digital Business, discusses what he sees as the financial services sector’s biggest digital challenges.

What role should Learning and Development leaders play in developing the digital capabilities of their organisations? All digital transformation starts with people, so L&D leaders should be playing a critical role.

In a recent guest talk for the ADBL’s Executive Diploma in Digital Business, Neil Perkin gave an interactive talk on the digital transformation of business. Named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry, Neil draws from his experience working with market-leading global businesses including Warner Bros, The Daily Telegraph, Samsung, YouTube, Marks and Spencer, the NSPCC, and many more.

Andy Murray is a 22 year old from Cambridge currently studying for his AAT Level 4 Diploma in Accounting. He is our Student of the Month as he has shown outstanding determination and dedication whilst delivering a brilliant standard of work throughout his AAT pathway. Andy left school at 16 and worked in the hospitality industry, specifically assisting with weddings for 5 years. After his Finance Director encouraged him to get involved in the accounts department, he discovered not only a natural aptitude but a genuine passion for accounting and got started on the AAT pathway with us in 2012, building his accounting skills.

CEO of Popshack and former President of Warner Music Conrad Withey recently sat down to give his five tips for creating a YouTube channel growth strategy.

To remain in business, organisations need to adapt to the digital environment that is shaping our world. Digital is no longer an optional activity to improve productivity and impress customers or peers. Instead, it has become a holistic approach to business that rival organisations are rapidly taking advantage of in order to gain the competitive advantage.