Blog

The pharmaceutical industry is fiercely competitive, and sales depend on highly-targeted customer communications. Having set a strategic goal to ‘put customer experience at the heart of our output’ our client identified a need to upskill and empower their team to become highly proficient marketers in the digital age.

Love it or hate it, Amazon is dominating ecommerce. On Black Friday in 2017, Amazon accounted for 55% of all US online transactions. How can anyone else, and FMCG brands in particular, compete with such domination?

Mark O’Donoghue, managing director of AVADO Digital is in the August 2017 edition of Training Journal discussing if AIs could one day be used to teach online courses. If you haven’t had a chance to read it yet, here’s a quick summary of the article.

I am often asked – as part of my role as Senior Tutor for the various marketing courses offered by Home Learning College – how marketing qualifications are viewed within the profession. More than anything else, I am asked about the value of a qualification from the Chartered Institute of Marketing (CIM). What is the value of studying a CIM qualification? And what is the true value of CIM to the marketing profession? I will try to answer both these questions here.

As another class of executives enrolled on the ADBL Executive Diploma in Digital Business draws nearer to graduation, we take the opportunity to collate some of the feedback we’ve received from graduates on the course. Read on to find out what these digital business leaders think of the course, and how it has helped them exceed both personal and professional goals.

What are the key digital challenges facing financial services in 2016? In this video interview, Tim Kirk, highly-experienced financial services professional and an enrollee on the Executive Diploma in Digital Business, discusses what he sees as the financial services sector’s biggest digital challenges.

What role should Learning and Development leaders play in developing the digital capabilities of their organisations? All digital transformation starts with people, so L&D leaders should be playing a critical role.

In a recent guest talk for the ADBL’s Executive Diploma in Digital Business, Neil Perkin gave an interactive talk on the digital transformation of business. Named by BIMA (British Interactive Media Association) as one of the most influential people in the UK digital industry, Neil draws from his experience working with market-leading global businesses including Warner Bros, The Daily Telegraph, Samsung, YouTube, Marks and Spencer, the NSPCC, and many more.

CEO of Popshack and former President of Warner Music Conrad Withey recently sat down to give his five tips for creating a YouTube channel growth strategy.