Blog

To remain in business, organisations need to adapt to the digital environment that is shaping our world. Digital is no longer an optional activity to improve productivity and impress customers or peers. Instead, it has become a holistic approach to business that rival organisations are rapidly taking advantage of in order to gain the competitive advantage.

We recently received a question on our Linkedin group from someone considering studying for the ADBL Executive Diploma in Digital Business, asking for some feedback from existing participants.

We asked John Roberts what role digital technology played in the successful growth of Appliances Online and what it means to be a digital business.

Stewart gave us an overview of how digital technology has radically altered the world of advertising and how both clients and agencies have had to constantly innovate to keep up with rapidly changing consumer demands.

Charles talks about a number of the lessons he has learnt from building the Blenheim Chalcot group of disruptive digital businesses over the last two decades. 

Digital marketing leaders around the world are now able to access the IDM’s range of online and face to face courses through the ADBL. The addition of IDM courses completes the ADBL’s extensive range of professional qualifications and short courses for marketers.

Fiona shares insights from her 21 years at Marks and Spencers, then Brooks Brothers and Charles Tyrwhitt. She’s now heading up online retailer Figleaves and she shared a number of insights into how digital has transformed the industry.

Who better to ask about digital innovation that the man who led Google for the last few years? We spent some time with Dan Cobley, now CEO of fintech incubator BrightBridge, in his office in Hammersmith.

Last week we went to meet Ian James, the CEO of Acxiom, who talked us through his digital career at Bacardi, Aegis and Starcom MediaVest before moving to Acxiom.